Here you can find information about all the data collected by the company Smitran Auto d.o.o. and the online store Akumulator Shop about you, when you access the website www.akumulator.shop, when you register and create a profile, or when you decide to purchase our products online as a guest.

Personal data is any data that directly or indirectly relates or can relate to you as an individual. As the legal basis governing the protection of data and the conditions for processing your personal data, we apply the Personal Data Protection Act ("Official Gazette of the RS", No. 87/2018), hereinafter referred to as the "Law").

If our website contains links to other websites, we kindly ask you to familiarize yourself with the privacy policies on those websites and how they process data about you. Please note that Akumulator Shop has no control over the content of other websites, and therefore we cannot be responsible for protecting your privacy when you visit other sites.

How do we collect your personal data and on what legal basis?

All information we collect is obtained directly from you when you order specific products or services, or fill out a specific form.

All your personal information is treated as strictly confidential, and Akumulator Shop and/or our trusted partners store it appropriately.

In accordance with applicable legislation that governs personal data protection, we may process your personal data on the following legal grounds:

• when the processing of your personal data is necessary for the conclusion and fulfillment of the contract to which you are a party;
• when the processing of your personal data is necessary for the fulfillment of certain legal obligations (this particularly includes data we retain for tax obligations);
• when we have a legitimate interest in processing your data, unless your interests or fundamental rights and freedoms override those interests;
• when you have given us consent to process your personal data for a specific purpose, where you have the right to withdraw your consent at any time.

The provision of personal data is mandatory only for those personal data we collect for the fulfillment of certain legal obligations.

Provision of personal data based on all other legal grounds is voluntary, but please note that if you withhold this information, in certain situations we may not be able to provide you with certain services (e.g., delivery of products to your home address).

We emphasize that all the aforementioned legal grounds apply depending on the purpose for which we collect your data, and we will inform you in each specific case.

What data do we collect from you?

Smitran Auto d.o.o. collects several categories of personal data, depending on the specific request from users/customers.

Contacting – different types of inquiries (contact by email, phone, through social networks)

Depending on the way you contact us, and the type of inquiry, we may collect your name, surname, phone number, email address, and other information you exchange with us related to your inquiry.

You can also contact us when you wish to make a purchase by phone. In such cases, we process your data as stated in this Privacy Policy.

Promotional actions, prize games, sponsorships

For participation in prize games, sponsorships, or promotional actions, we collect data in accordance with the rules for each activity individually.

To register participants, we require your name and surname, and depending on the specific rules of the game, your date of birth and home address. If you are a prize winner, whose prize value exceeds the amount prescribed by tax regulations, we also need your Personal Identification Number (JMBG). When collecting this data, we will inform you in each specific case about the type and purpose of processing this data, as well as your rights.

Since by entering a contest, prize game, etc., you agree to the rules set by the organizer, the data is collected exclusively based on your consent.

All data collected for the purposes of these events is stored until the event concludes, after which data about all participants is deleted, except for the data about winners whose retention is necessary in accordance with applicable laws.

Profiling

In cases where we send or display personalized notifications or content, we may use certain procedures referred to as "profiling" (i.e., any form of automated processing of personal data that involves the use of collected data to evaluate certain personal aspects related to a natural person, specifically, to analyze or predict aspects concerning the personal preferences of that individual, their interests, economic situation, behavior, location, reliability, or movement).

Based on our analysis, we send or display notifications and/or content tailored to your interests/needs.

We process this data exclusively based on your consent.

Visiting the website

With your consent, we record your behavior as a user of our website www.akumulator.shop. User behavior evaluation primarily includes data on the sections you visit and the links you use. In this way, we create personalized user profiles with your personal data and/or your email address to enable Akumulator Shop to create advertising offers in the form of newsletters and on-site ads tailored to your personal interests, thereby improving our offer.

Smitran Auto d.o.o. processes your data when visiting this website. During this process, various data is exchanged between your device and our server, which may include personal data. Data collected in this way is used, among other things, to optimize our website or for the purpose of displaying ads in your device's browser.

When visiting our website, your browser will automatically and without your activity send the following data to our server:

• IP address of the device from which the request is sent and which has internet access,
• date and time of access,
• name and URL of the downloaded file,
• the website/application from which the access was made (referrer URL),
• the browser you use and, if necessary, the operating system of the computer supporting the internet, as well as the name of your internet service provider.

These data are temporarily stored in a so-called log file for the following purposes:

• ensuring an uninterrupted connection,
• ensuring the comfortable use of our website/application,
• evaluating the security and stability of the system.

If you have accepted geolocation in your browser, operating system, or other settings of your device, we use this function to offer you individual services based on your current location (e.g., the location of the nearest store). Location data is processed exclusively for this purpose.

The legal basis for processing the IP address is legitimate interest, arising from the aforementioned purpose of data processing, as it is a technical requirement for the operation of the site. This data is not transferred to third parties. The data is temporarily stored during the visit to the site and is automatically deleted afterward. After you leave our website, location data is deleted.

Use of cookies

We use cookies on our website. Cookies are small files that are stored on your device (laptop, tablet, smartphone, etc.) during your visit to our website. Cookies do not contain viruses, Trojans, or other malicious software. Cookies store information related to the device you are using. On the one hand, cookies serve to make your visit to the website more pleasant. We use session cookies to recognize that you have already visited certain parts of our website. They are automatically deleted when you leave our site. Additionally, we use temporary cookies that are stored on your device for a certain period. When you revisit our website, it automatically recognizes that you have been to the site before and what settings you have applied, so you do not need to repeat those actions.

We also use cookies to statistically record the usage of our website to optimize our offer and display information tailored to your interests. These cookies allow us to automatically recognize you when you revisit our website. These cookies are automatically deleted after 5 years, but you can always delete them manually on your computer.

Most browsers automatically accept cookies. However, you can set your browser to prevent cookies from being stored on your device or to prompt you every time a new cookie is created. However, completely disabling cookies may mean that you cannot use all the features of our website.

For more information about the use of cookies and how they are collected, you can read our Cookie Policy.

Google Analytics

For the purpose of adjusting the design and continuously improving our website, we use Google Analytics, a web analytics service provided by Google Inc. ("Google"). In this context, pseudonymized user profiles are created and cookies are used. The cookies generate the following information about your use of this website:

• browser type and version,
• operating system used,
• referrer URL,
• host name of the accessing computer (IP address),
• time of server request.

The information generated by the cookie about the use of this website is transmitted to a Google server in the USA and stored there. In case of activation of IP anonymization on this website, Google will truncate your IP address beforehand within member states of the European Union or other countries party to the Agreement on the European Economic Area.