About us
Smitran Auto LLC, based in Belgrade, has been a leader in starter battery and automotive equipment sales since 1991. The product range includes brands such as Energizer, Firecell, Exide, Mustang, Varta, Silver Star, Ultrapower, Optima, Osram, Mayer, and others, with distribution across four branches in Novi Sad, Belgrade, Kragujevac, and Nis. High-quality sales service, visits, product replacement, restocking, and product checks in-store. A selection of brands and types of batteries that perfectly suit your needs. The world’s most renowned and specially curated brands, along with support in promotions.The absolute leader in starter battery sales.
Your Trusted Partner for Success.
Our team consists of a group of professionally oriented and highly motivated individuals, divided into sales, logistics, and after-sales support sectors. Expertise and dedication enable us to ensure accuracy, speed, and efficiency in servicing batteries during the warranty period.
Our core values are reliability, innovation, and partnership. We strive for long-term collaboration with customers and suppliers, constantly improving our services and products. What sets us apart from the competition is a high level of product availability, fast and efficient delivery, as well as top-notch after-sales and technical support.
As a company committed to social responsibility, we focus on fostering strong interpersonal relationships, both internally within the company and externally with our business partners and customers.
What do we offer?
Our sales program includes brands from the world's most renowned and trusted manufacturers.
We carefully monitor the evolving needs of our customers because their valuable feedback matters to us.
Our staff keeps up with technology and will always provide accurate, expert, and reliable advice.
Each visit from our representatives includes a thorough freshness check of our batteries in the field.
